Pakistani celebrities have launched a marketing campaign on social media demanding royalties that TV and movie artists are entitled to.
The ‘royalties for artists’ marketing campaign was initiated in mild of famend TV actress Naila Jaffery requesting for royalties for the re-runs of her dramas for her most cancers remedy.
So as to increase their voice on the matter, Pakistani stars turned to Instagram on Sunday night with #giveroyaltiestoartists hashtag, saying ‘it’s time to make this occur’.
Mahira Khan, Yasir Hussain, Mansha Pasha, Sakina Samo, Zara Noor Abbas, Armeena Khan, Kübra Khan, Asad Siddiqui and others raised their voices to ask for royalties to artists.
Zara Noor Abbas mentioned, “In each business, there are some guidelines. Some legal guidelines. Let’s have it set in ours too. Let’s acknowledge those who ENTERTAIN you on the COST of their lives. #giveroyaltiestoartists”.
Mansha Pasha mentioned, “Its time to make this occur. #giveroyaltiestoartists”.
Asad Siddiqui mentioned, “In powerful instances, solidarity is the drive. We stand collectively, hand in hand. #giveroyaltiestoartists.”