• Celebrities

    Movie star endorsement in occasions of social media: Will we see manufacturers shying away from stars?

    Celebrities endorsing manufacturers isn’t a brand new phenomenon. If historical past is to be believed, the primary dated report of celeb endorsement goes again to the late 1700s when the royals within the UK promoted merchandise. In India, the Nineteen Fifties to Nineteen Eighties could be thought-about the pioneering part for celeb endorsements, with manufacturers like Lux banking on Bollywood beauties for promotions. Nonetheless, over the a long time, celeb endorsements have advanced massively, particularly after the large takeover of social media. Given the extreme scrutiny of customers on these platforms, not solely celebrities are attempting to behave in a extra accountable method whereas choosing up endorsements, however they and…