• Travel Destinations

    Etihad’s sonic branding inspired by Emirati weaving takes off

    The post Etihad’s sonic branding inspired by Emirati weaving takes off appeared first on TD (Travel Daily Media) Travel Daily. Etihad Airways, the national carrier of the UAE, has partnered with Sixième Son to develop the most ambitious and robust sonic system ever created by an airline. Staying true to the brand’s mission to bring the world to Abu Dhabi, the sonic identity is sprung from Arabic roots and includes an innovative sonic across the customer journey from booking to landing and sharing. The unique identity helps the Etihad stand out in a competitive industry where brands are competing to inspire and entice travellers. From booking to landing, music guides…