• Travel Destinations

    Airlines loyalty programs as lifelines

    The post Airlines loyalty programs as lifelines appeared first on TD (Travel Daily Media) Travel Daily. Some US carriers have seen their loyalty programs in a new light as collateral to raise billions in loans. United Airlines started it off in June 2020 by leveraging its MileagePlus program to raise US$6.8 billion, followed by Delta Air Lines in September 2020, when the Atlanta-based airline pledged its SkyMiles program to raise US$9 billion, and Florida-based ULCC Spirit Airlines, which did not take any CARES Act loans, decided to go for an open market offering using its Free Spirit loyalty program as collateral to raise US$850 million. In early 2021, Hawaiian Airlines…

  • Travel Destinations

    The Maldives Plans to Reward Tourists With New Loyalty Program

    The Maldives plans on launching a loyalty rewards program come December to boost tourism, which has suffered under the coronavirus pandemic. The “Maldives Border Miles” program says visitors will get points for every border crossing, which will get them various perks and benefits, according to its website. What these perks are has yet to be announced. While nonessential travel is no longer discouraged, the Centers for Disease Control and Prevention warns that “travel increases your chance of getting and spreading COVID-19.” Visit Insider’s homepage for more stories. Destinations around the world hit hard by the pandemic have gotten creative to attract visitors: Barbados, for example, is letting people live and…

  • Travel Destinations

    Maldives is creating a traveler loyalty program

    (CNN) — They won’t just be for airlines and hotels anymore — Maldives is on track to become the first country in the world to have its own hospitality loyalty program. The Maldives Border Miles program will reportedly have three tiers: Abaarana (Gold), Antara (Silver) and Aida (Bronze). The three names all come from Divehi, the Indian Ocean nation’s primary local language. Maldives Immigration, an official government-run Twitter account, made an announcement on September 28: “Maldives Border Miles is a three-tiered loyalty program for tourists. Tourists will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions.”…

  • Travel Destinations

    The Maldives Is Launching the First Loyalty Program for a Country – Robb Report

    The Maldives has been one of the canniest luxury destinations in responding to the pandemic, pivoting to focus on private jet arrivals as it reopened; its already socially distanced resorts enacted stringent, but efficient, protocols—see Soneva, which bought its own PCR testing machine to conduct tests onsite on arrival. The next move is a world-first, which launched this month: the first-ever loyalty scheme for a country. This airline- and hotel-like system could prove pivotal for a country where tourism accounts for almost two-thirds of its GDP. Per a government spokesperson, the system will operate in three tiers, named in the local Maldivian language: Aida (bronze), Antara (silver) and Abaarana (gold)—make…

  • Travel Destinations

    Maldives rolls out loyalty programme and 3V (Visit, Vaccinate, Vacation) campaign

    Maldives rolls out loyalty programme and 3V (Visit, Vaccinate, Vacation) campaign 31/03/2021, by Corinne Wan, in Distribution, Events, Featured, Marketing, News, Regions, Sectors TO build on the momentum it has garnered as one of the very few destinations to open to international tourism amid the pandemic the Maldives is upping the ante by launching a loyalty programme for repeat visitors, as well as a “3V Tourism initiative”. It launched the Maldives Border Miles programme in December last year to encourage repeat visits by tourists. A joint initiative between Maldives Immigration, Ministry of Tourism, Maldives Marketing and Public Relations Corporation and Maldives Airports Company Limited, it is similar to the loyalty…