• Travel Destinations

    Native content a growing tool for travel marketers

    The post Native content a growing tool for travel marketers appeared first on TD (Travel Daily Media) Travel Daily. In 2021 Native Content Programs should be an important component of a travel brand’s spend.   Native Content is paid advertising where the ads usually take the form of content and is presented to users within the same format and voice as standard content. This is usually done in the form of paid posts and promoted articles. Results from Native campaigns have outshined traditional online advertising units. Brands using Native formats report campaign results with dramatic improvements in awareness, engagement, and conversion. Key Elements of Native Campaigns: 1. Visually Integrated –…