• Travel Destinations

    The Maldives Is Launching the First Loyalty Program for a Country – Robb Report

    The Maldives has been one of the canniest luxury destinations in responding to the pandemic, pivoting to focus on private jet arrivals as it reopened; its already socially distanced resorts enacted stringent, but efficient, protocols—see Soneva, which bought its own PCR testing machine to conduct tests onsite on arrival. The next move is a world-first, which launched this month: the first-ever loyalty scheme for a country. This airline- and hotel-like system could prove pivotal for a country where tourism accounts for almost two-thirds of its GDP. Per a government spokesperson, the system will operate in three tiers, named in the local Maldivian language: Aida (bronze), Antara (silver) and Abaarana (gold)—make…

  • Travel Destinations

    The Maldives Will Now Vaccinate Tourists When They Land – Robb Report

    Considering a vacation but not sure you’ll be able to lock in a vaccine appointment before you book? If you’re dreaming of the Maldives, the islands have you covered. To stay in line with its goal of welcoming 1.5 million tourists in 2021, the island nation is implementing a program to vaccinate visitors on arrival. Abdulla Mausoom, the country’s tourism minister, told CNBC that the initiative is called 3V: “visit, vaccinate and vacation.” While the tropical paradise has been open to travelers from the United States and elsewhere since July 2020, visitors have been required to arrive with a negative Covid-19 PCR test taken within 96 hours of their departure—and…