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Trip.com Group hosted its inaugural International Travelers’ Forum combining a partner forum during the day and a Travelers’ Night event focusing on Ctrip Community users in Hainan, Sanya. The event took Trip.com Group platform’s Community users, which gathers travel inspirations online, offline with a music festival and lifestyle fair to bring together 1,500 avid travellers who are starved of wanderlust. The event is designed for influencers and travellers to exchange ideas and insights, and to be inspired for future trips.
The event united travellers, industry influencers, and consumer leaders for an offline celebration inspiring travel
Anticipating the ever-changing travel industry and customers’ needs, Ctrip Community is a content hub for inspiration and the event reflects this concept. Several online and offline activities took place with users able to experience and rejoice in a music festival and lifestyle fair as well as learn more about the Future Travelers Awards Ceremony.
With more than 300 million users and 24,000 destinations all over the world, the Community is a valuable consumer tool. It integrates differentiated content and gathers travellers, influencers, bloggers and celebrities, who all have one passion in common – travelling.
“Face to face gatherings are a luxury we have missed over the past year. Our Travelers’ Night event has brought together our users in the offline world in the wonderful location of Hainan,” commented Bo Sun, CMO of Trip.com Group.
In addition, the platform offers users comprehensive products to help meet the evolving needs of post-pandemic travellers and anticipates the way the industry will change and adapt to these unprecedented times. It is often said that travelling connects people through experience, and this exactly what the Trip.com Group Community represents.
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